Nielsen Digital voice is one of the most famous and well-known marketing research firms out there. It comes from the same company that is behind of Homescan panel, one of my earlier reviews.
Those readers who have read my review of it and gone on to participate in the Homescan panel would understand my enthusiasm here, as the company certainly provides an easy way to make some quick money.
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About the Company
Nielsen Digital voice is a part of The Nielsen Company. And in a way similar to as many other panels owned and operated by the company.
The primary focus is on independent collation and analysis of online customer behavior in the US and beyond.
Its main objective is to develop a sense of appreciation on the overall Internet marketplace. This understanding is then translated into reports that help its customers to gain an insight on how the US and the international users are making use of their computers and the Internet.
Participants of this program are invited to install a secure software. It’s really a small application that registers all forms of transactions between the user’s computer and the Internet.
The company has a strict privacy policy, and the software would not gather any information that could identify any individual. The goal is to achieve an understanding on the overall behavior about Internet usage among the population.
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This can have tremendous use for business people.
Equipped with this understanding, businesses can go on to create and customize different user experiences, in ways that bring positive impact to the business.
Just like what Nielsen Ratings does to help the television networks to organize their program production, distribution and advertising, the work from the Nielsen Digital voice members could greatly enhance the online businesses’ decision-making process as they map up their Internet strategies.
Rating and Reviews from the Better Business Bureau
While NDV doesn’t have a profile of its own on the BBB website, its parent company, The Nielsen Co. has. In fact, The Nielsen Co. has been a BBB accredited business since 1946.
More over it enjoys the highest BBB rating, an A+.
Membership
As you register with the Nielsen Net Panel, you are effectively plugging into the network of Nielsen’s wide ranging surveys. But your immediate task is to help Nielsen Digital Voice to gain an appreciation of internet usage trends, right from the moment you surf the net.
There are some conditions and procedures before you can get started with Digital Voice.
First and foremost, you have to be a resident of the United States, with the legal age of at least 18 and ready to lay open some personal details so that the Nielsen Net Panel could get to know you better.
The questions asked typically involve your place of residence, your age and your interest.
The Nielsen App
A small application from the Nielsen Company is also necessary (NielsenOnline.exe). After it is installed, Nielsen will have ways to gather and collate individual’s online usage.
Being a member has its privileges. So long you remain active, you are guaranteed of weekly entries of their monthly $10,000 sweepstakes. Obviously the longer you stay, the more chances will be opened up for you to hit the jackpot.
In addition to being the subject of Nielsen Digital Voice’s effort to understand the Internet usage pattern, you could also participate on quite a few online surveys commissioned by the company.
Such participations are not compulsory for its members, so it is your own discretion if you want to take part or not. Take note that this extra effort is not going to be rewarded via points, but rather the opportunity to be involved in their Sweepstakes Program.
Is the Software Safe?
I was assured by the Nielsen company that the downloading and installation of the stated software would not compromise my PC or my privacy in any way.
As a matter of policy, Nielsen always undertakes that no amount of the user’s personal information would be sold, rent or shared under any circumstances. You make the decision to participate in their program, and it is okay if you want to quit the program anytime you want.
My own experience is that the software does not seem to interfere with the working of my computer. All that is required of me is to go about the Web as I normally do.
The difference is that now the Nielsen company is able to track your online behavior and collate these information in a meaningful way.
Rewards
By becoming a member of the Nielsen Net Panel, there is always the opportunity to earn cash rewards.
This comes in the form of weekly entries into their $10,000 per month drawing. The number of entries will be dependent on the duration you stay on the panel.
The maximum winning is $1000 a month and there could be over 400 lucky winners every month. Generally, the payout varies between $25-$1000.
The company would get in touch if you happen to be one of those lucky winners. And you can expect your check arrived via the United States Postal Service in a few weeks times from the draw.
For active members, there is this incentive to have them entered into their Sweepstakes Program automatically.
So, there is a chance to win cash rewards every week.
Four new members, there is one automatic entry after the sign-up and subsequent installation of the software. The winning entry is drawn randomly from a pool of all qualified entries. Winners are declared within the first 10 days of every month.
And the check comes in over the mail within 90 days, from the date of such draw.
How to Uninstall Nielsen Digital Voice’s App?
If for any reason you decide to stop your participation, you can simply uninstall their software from your computer and you are done. It’s as simple as that!
For those who aren’t sure and need more direction, here is a step by step guide on removing the software:
PC Users:
- On your computer, click on the “Windows Start” button.
- From their click on “Control Panel”.
- Double-click on “Add/remove Programs”.
- A list of all installed software on your computer will appear. Simply find the “Nielsen Online software” and click “Remove”.
Mac Users:
- Open up the Finder application.
- Choose “Applications” on the Sidebar.
- Select the “NetSight” folder.
- Double-click on “NetSightUninstall”.
- Click on the “Uninstall” button.
- Same as step 4 above.
Should You Join?
I would encourage people to participate in this Digital voice panel.
What separates out this program from the competitions is that the company has tremendous respect for your privacy. You are guaranteed that your personal information is not going to be a compromised in any way.
The software you’ll need to install has been scanned for virus and its working will not get in the way of your computer’s operation.
The support structure is impressive, and you can always count on fast and professional responses to whatever questions raised.
If there is any bone to pick, it’s the fact that Nielsen Digital Voice does not reward participants with points on surveys, which are done pretty infrequently. In that sense, you will have less entries going into their sweepstakes program.
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